Behind the screens of QVC: TV reach and fast brand awareness for your startup

Videos, tutorials and storytelling – for 20 years, QVC has successfully been using strategies that YouTube, Facebook and the other social media channels are only just discovering. The Duesseldorf-based multi-platform retailer sells products on TV by putting the focus on storytelling and authentic people.

Now you can take a peek behind the scenes of this high-reach business model and gain exciting insights. All you have to do is sign up for the studio tour that takes you straight into to our ‘heart’: the QVC studios where the live broadcasts take place. Find out how we bring together TV, online and
social to create a seamless shopping experience, learn what makes an effective product presentation and meet the QVC experts and successful entrepreneurs from our QVC NEXT initiative.